Quality of design is an indicator of credibility

Users really do judge a book by its cover... or rather, a website by its design. A potential client does not know whether your product or service is any good, but a sleek website user interface can make a great first impression.

Elements such as layout, consistency, typography, colour and style all affect how users perceive your website and what kind of image you project. Your website should project not only a good image but also the right one for your audience. Other factors that influence credibility are the quality of the website’s content, amount of errors, rate of updates, ease of use and trustworthiness of authors.

Source: Smashing Magazine

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